Short vides seem to have taken over social media. From funny and silly to tutorial to influences and, of course, commercial, they are long enough to catch our attention but short enough to keep us from getting bored. Here is a short video I encountered on Instagram recently. It's technically an advertisement for Fiat car company, but I have to say it uses a very non-traditional approach. https://www.instagram.com/reel/DO3RQVCDBxD/?igsh=cmt3NmtjM2o0Y21h The video was circulated by the page "Wasted" which has 17.7 million followers and seems to make posts of memes that make posts about current news and events. Some of it is shocking and some of it is satire. TBH, I don't even know when I started following this page, but at some point I must have clicked on something and it never offended or annoyed me too much otherwise I would have unfollowed it. This is all background about the poster...but also a digression. The video I'm sharing had a title attached by the poste...